Case Study

This case study was conducted by me and my group in our Public Relations Case Studies course. We analyzed a public relations case on Proctor and Gambles “Thank you Mom” campaign. We analyzed their communication strategies and the audience they focused on reaching. This project allowed us to see the implications of creating a large-scale campaign.


"Thank you Mom" Campaign Case Study


Proctor and Gamble


  • + Spring 2016
  • + PRCM 2500
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